RETIREMENTS ON SUPERANNUATION
Following Gr A and Gr B officers retired on superannuation on 31st May 2013.
1) Shri R.S.Rajan SSP Mumbai City East Dn Mumbai.
2)Shri B.H.Ugale Sr PM Ahmednagar.
3) Shri Asif Akhtar ADPS RO Nagpur.
4)Shri R.G.Khadakhade ASP Pandhaarpur.
This Association Wish All A Very Happy Healthy Wealthy Retired Life .
An Agenda For Four Monthly Meeting to be held on 4th June 2013
1) Filling up Post of OSD Circle Office.-
The post of OSD in circle Office Mumbai is lying vacant since very long .My predecessor has taken up the issue consistently with administration but in vain. I therefore request you to kindly intervene in the matter and issue necessary directions to the concerned for filling up the said post immediately
2) Filling up of Vacant Post of IPs( Direct Quota)-
You might be aware of the fact that since 2004 not a single direct recruit IP joined to our circle. This has resulted acute shortage in IP cadre.I therefore request you to kindly take up this matter with Directorate for filling up of vacant post on war footing basis.
3) Utilization of Supdt RSD Mumbai Post -
Since more than one year this Post is kept in skeleton.It was mentioned by Directorate during the merger of RSD Mumbai into CSD Nasik that CPMG may utilize the post of Supdt RSD in the Circle. However it is very painful to note that the said post is not being utilized by the circle.I therefore request you to issue necessary directions for redeployment of the said post to the needy region in the circle.
Shri S.S.Kulkarni C/S and M.S.Ahirrao President IP/ ASP Association will attend the meeting.
Increase retirement age of government employees to 62
On 21st March 2013, there was an unstarred question in Rajya Sabha, about whether there was a proposal to increase the retirement age of Central government employees. The relevant MOS answered there was no such proposal. That’s not quite true, because there is such a proposal floating around and it went to Cabinet sub-committee and an in principle decision to implement was taken by Department of Personnel and Training (DOPT). One should not mix up existence of a proposal with a decision about implementing it. Evidently, a decision has now been taken to increase the age from 60 to 62 years, the last time such an increase took place was in 1998, when there was an increase from 58 to 60 years. Whenever such a decision is taken, debates centre on the big picture. What are arguments for? First, life expectancies are increasing. There is a shortage of good people within government. Let’s tap this expertise. Second, in any case there are extensions in “exceptional circumstances”. But that’s arbitrary and can be shot down by the Appointments Committee of Cabinet (ACC). Why not formalize the system by allowing extensions to everyone? The trouble with this argument is that there will be no finality about 62 either and there will be “exceptional circumstances” beyond 62.
Third, there should be parity. Professors now retire at 65. High Court judges retire at 62, Supreme Court judges retire at 65. The counter-arguments of the big picture are also obvious. India is a young country, young need employment opportunities. Promotional avenues of existing civil servants get blocked. Often, in the private sector, people retire at 60 and there are extensions, with the qualification that extensions are at consolidated monthly emoluments, with no perks. An increase in retirement age occurs with all perks. Therefore, there are significant fiscal costs. While these big picture arguments and counter-arguments are important, my problem is that such decisions aren’t taken because of logical coherence. They are ad hoc decisions, driven by myopic motives. First, increase in retirement age postpones the one-time superannuation burden of severance payments by around Rs 5000 crores. For a government that has drawn up red lines on deficit numbers, that’s a desirable objective, even though it is myopic because it increases fiscal costs on future governments. Second, there’s a clear political cum electoral motive. Outright, if we include Defence, we are talking about 1.5 million Central government employees.
In a broader sense, we are talking about something like 6 million, excluding State governments and quasi-government, all urban. This is therefore a significant component in that 65 million urban household figure. These two points will also be made when the 62 decision is announced. But the one that bothers me most is a third element, one that is invariably never talked about. Such ad hoc decisions are taken because of specific individuals. There is one particular individual whom government wishes to place in one particular position. Once he is placed there, government wishes him to benefit from increase in retirement age. But to ensure he is placed there, one needs to ensure those who are senior to him get out of the way first. After all, supersession is not desirable. Hence, announce the decision after some people have retired at 60 and exited. This is the way decisions are taken. At one level, there is no point complaining, because we have accepted corruption of institutions and systems as fact of life. But when this 62 decision is announced, as it soon will, let us not pretend there are any big picture considerations involved.
Supplementary DPC for Promotion to the Cadre of PS Gr B
Directorate is now busy in preparation of documentation to convene supplementary DPC for the promotion to the cadre of PS Gr. B for the year 2012-13. There may be approximately45 to 46 vacancies.
SEBI Stamp Release
The Prime Minister, Dr. Manmohan Singh
releasing a commemorative postage stamp, at the Silver Jubilee Celebrations of
the Securities and Exchange Board of India (SEBI), in Mumbai on May 24, 2013.
The Governor of Maharashtra, Shri K. Sankaranarayanan, the Union Finance
Minister, Shri P. Chidambaram, the Union Minister for Communications &
Information Technology and Law & Justice, Shri Kapil Sibal, the Chief
Minister of Maharashtra, Shri Prithviraj Chavan and Col K C Mishra, VSM, Chief
Postmaster General, Maharashtra Circle are also seen.
CNR :50194 Photo ID :47380
INCREMENT PROVISION FOR RETIRING EMPLOYEES: GOVT REPLY IN RAJYA SABHA
In written reply of question "whether Government proposes to modify the existing recommendation of the Sixth Pay Commission that Central Government employees will get an increment in the month of July in every calendar year to ensure that those Government employees who are retiring irrespective of the month of the calendar year and have at least put in more than six months of service get the last increment", Govt has submitted that there is no proposal under consideration of the Government to make any changes in increment date.
(a) whether Government proposes to modify the existing recommendation of the Sixth Pay Commission that Central Government employees will get an increment in the month of July in every calendar year to ensure that those Government employees who are retiring irrespective of the month of the calendar year and have at least put in more than six months of service get the last increment;
(b) if so, by when a revised notification will be issued to benefit those retiring Government employees as it affects their pensionary benefits etc.; and
(c) if not, the reasons therefor?
ANSWER
(a) to (c) : The existing provision for uniform date of annual increment on 1st July every year is based on the recommendations of the 6th Central Pay Commission which went into the service conditions of the Central Government employees taking into account all relevant factors. There is no proposal under consideration of the Government to make any changes therein.
*******
See full details of Rajya Sabha Q&A:-
GOVERNMENT OF INDIA
MINISTRY OF FINANCE
RAJYA SABHA
UNSTARRED QUESTION NO-4380
ANSWERED ON-07.05.2013
Increment provision for retiring employees4380 . SARDAR BALWINDER SINGH BHUNDAR
(a) whether Government proposes to modify the existing recommendation of the Sixth Pay Commission that Central Government employees will get an increment in the month of July in every calendar year to ensure that those Government employees who are retiring irrespective of the month of the calendar year and have at least put in more than six months of service get the last increment;
(b) if so, by when a revised notification will be issued to benefit those retiring Government employees as it affects their pensionary benefits etc.; and
(c) if not, the reasons therefor?
ANSWER
MINISTER OF STATE IN THE MINISTRY OF FINANCE (SHRI NAMO NARAIN MEENA)
(a) to (c) : The existing provision for uniform date of annual increment on 1st July every year is based on the recommendations of the 6th Central Pay Commission which went into the service conditions of the Central Government employees taking into account all relevant factors. There is no proposal under consideration of the Government to make any changes therein.
*******
भारत सरकार
वित्त मंत्रालय
व्य्य विभाग
राज्य सभा
अतारांकित प्रश्न। संख्याक-4380
मंगलवार, 07 मई, 2013/17 वैशाख, 1935 (शक)
सेवानिवृत्त हो रहे कर्मचारियों हेतु वेतन-वृद्धि संबंधी प्रावधान
4380. श्री बलविंदर सिंह भुंडर:
क्यान वित्त मंत्री यह बताने की कृपा करेंगे कि:
(क) क्या सरकार का प्रत्येक कैलेंडर वर्ष के जुलाई माह में केन्द्र सरकार के कर्मचारियों की वेतन-वृद्धि होने संबंधी छठे वेतन आयोग की मौजूदा सिफारिश में बदलाव करने का विचार है, ताकि सुनिश्चिेत किया जा सके कि एक कैलेंडर वर्ष में किसी भी माह में सेवानिवृत्ता होने वाले तथा उस वर्ष में कम से कम छ: माह तक अपनी सेवाएं प्रदान कर चुके सरकारी कर्मचारियों को अन्तिम बार वेतन-वृद्धि मिल सके;
(ख) यदि हां, तो सेवानिवृत्र हो रहे ऐसे सरकारी कर्मचारियों को लाभान्वित करने हेतु संशोधित अधिसूचना कब तक जारी कर दी जाएगी, क्योंकि इसका प्रभाव उनके पेंशन संबंधी लाभों आदि पर पड़ता है; और
(ग) यदि नहीं, तो इसके क्या, कारण हैं?
उत्तर
वित्त राज्य़ मंत्री (श्री नमो नारायन मीना)
(क) से (ग): प्रत्येक वर्ष 1 जुलाई को वार्षिक वेतन-वृद्धि की एक समान तारीख का वर्तमान प्रावधान, छठे केन्द्री य वेतन आयोग की सिफारिशों पर आधारित है जिसे सभी संबंधित कारकों को ध्यान में रखकर, केन्द्र सरकार के कर्मचारियों की सेवा शर्तों में शामिल कर दिया गया है। सरकार इसमें परिवर्तन के किसी प्रस्ताव पर विचार नहीं कर रही है।
*****
Source: Rajya Sabha Q&A
Business Express Shree Foundation State Level Award To CPMG Maharashtra.
Business Express Shree Foundation State Level Shree Award conferred to Col K C Mishra VSM Chief PMG Maharashtara Circle. Function was held at Kolhapur on 19.05.2013 at 15.00 Hrs.The award was given by the hands of Shri Kallapnna Awade Ex MP and Shri Ravindra Prabhudesai MD Pitambari Products Pvt Ltd Thane.
Many Many Congratulations to Col K.C.Mishra VSM CPMG Maharashtra Circle From IP ASP Association.
From Left - Col K.C.Mishra CPMG Mah Circle, Shri A.I.Mujawar Executive Trustee Shree Foundation,Shree Ravindra Prabhu Desai MD Pitambari Products pvt Ltd Thane, Shri Kalppnna Awade Ex MP ,Shri Shashi Gajwani Member Shree Foundation.
DOUBLE DIGIT RETURNS ON NATIONAL PENSION SYSTEM (NPS)
SCHEMES FOR
FINANCIAL YEAR 2012-13
The National Pension System (NPS) regulated by
Pension Fund Regulatory and Development Authority (PFRDA) has delivered double
digit returns for the financial year 2012-13 and has evidenced itself as not
just being the cheapest retirement product but also as the highest returns
generating scheme.
PFRDA
advises that various NPS schemes have earned the following average annual
returns during the financial year recently ended on 31st March,
2013 (Weighted Average):
Details are as under:
Sr. No.
|
Scheme
|
Average
returns (in %)
|
1
|
Central Government
|
12.39
|
2
|
State Government
|
13.00
|
3
|
Swavlamban
|
13.40
|
4
|
Private: Equity
|
8.38
|
5
|
Private: Corporate Debt
|
14.19
|
6
|
Private: Government Debt
|
13.52
|
Last
year PFRDA had issued revised guidelines for Registration of Pension Fund
Managers to manage NPS for Private sector, under which eight Pension Fund
Managers have been registered so far- SBI Pension Funds Pvt. Ltd., UTI
Retirement Solutions Ltd., LIC Pension Fund
Ltd., Kotak Mahindra Pension Fund Ltd., Reliance Capital Pension
Fund Ltd., ICICI Prudential Pension Funds Management Co. Ltd., HDFC Pension
Management Co. Ltd. and DSP Black Rock Pension Fund Managers Pvt. Ltd.
Pension
Fund Managers are now allowed to prescribe their own fee subject to ceiling of
0.25% to enable an economically viable model for their operations.
PFRDA
also recently revised its Investment Guidelines, with a view to improve
performance of Pension Fund Managers by direct investment in equity &
corporate debt and not through mutual funds etc. Further for better risk
management prudential sectoral norms have also been introduced.
The
National Pension System which was introduced by the Central Government in
January 2004 for its new entrants and subsequently extended to the private
sector in May 2009 has accumulated a corpus of Rs 33,000 crores
contributed by 50 lakhs subscribers.Maharashtra Plan For 2013-14 Finalized by Planning Commission.
The Annual Plan for the year 2013-14 for Maharashtra was
finalized here today at a meeting between Deputy Chairman, Planning Commission,
Mr. Montek Singh Ahluwalia and Chief Minister of Maharashtra, Shri Prithviraj
Chavan. The plan size has been agreed at Rs.49,000crore. In addition the PSE
plan has been fixed at Rs. 31.500 crore. The aggregate plan thus is Rs 80,500
crore.
In his comments on the plan performance of the State, Mr
Ahluwalia said State has been performing fairly well. He said appreciable effort
has been made to reduce poverty and maintaining growth high and inclusive.
Development of physical and social infrastructure has been given right priority.
The poverty ratio has registered a decline of 13.7 percentage point to 24.5% in
Maharashtra in the year 2009-10 over 2004-05. While appreciating achievement, it
was suggested that more efforts are required to reduce head-count ratio of
consumption poverty by 10 percentage points by the end of twelfth Five Year
Plan.
Complementing the State for financial management including fiscal
deficit, he said despite global slowdown the State has achieved an average GSDP
growth rate of 8.6% against the target of 9.1% during 11th Five Year Plan. The
per capita NSDP of Maharashtra in 2011-12 was Rs. 64,951 which is above the per
capita NSDP of Haryana (Rs. 62,825) and Tamil Nadu (Rs. 54,550).Maharashtra has
achieved a growth rate of 8.1% in Industry sector during 11th Five Year Plan
against the target of 8.0% and it was higher than the growth rate achieved for
the whole country (7.2 per cent). The State Government was advised to encourage
and motivate the entrepreneurs in MSME sector to avail the benefit of Central
Sector Schemes. Concerted efforts are needed to further improve the literacy
rate and eliminate gender and social gap in school enrolment by the end of 12th
Five Year Plan by ensuring that educational opportunities are available to all
segments of the society. Attention was drawn to the large gender gap in literacy
rate of 14.34 percentage point with literacy rate of male at 89.92% and female
75.48%.
Planning Commission said the States should indicate the potential
non-farm activities wherein job opportunities can be created over the next five
year and also indicate skill shortage in these sectors. All States have set up
their State Skill Development Mission (SSDMs). One of the monitorable targets of
12th Five Year Plan (2012-17) is generation of 50 million new work opportunities
in the non-farm sector and skill certification of equivalent number during the
12th Plan.
In the health sector, it is appreciable that the IMR, IMMR,
child malnutrition and anaemia among women in Maharashtra are less than the
national average. But these are still high which needs close attention. The
current IMR and IMMR in the State is 25 (SRS, 2011) and the 104 (SRS, 2007-09)
respectively. There is a wide disparity in the rural IMR (30) and urban IMR
(17).
Briefing the Commission on plan performance and development
strategy for the 12th plan, Mr Chavan said that drought proofing, balanced
industrial growth along with infrastructure development would be given priority.
Social sector would continue to get priority and investment from private sector
would be encouraged.
The Chief Minister of Maharashtra, Mr Chavan drew
attention of the Planning Commission to water crisis and said the state needs
support from central Government in tackling the situation. He said Maharashtra
is facing a second successive year of drought due to very scanty rainfall. More
than 10,000 villages in 15 districts of Maharashtra are affected by drought and
are facing acute scarcity of water and fodder. Extensive measures to overcome
this unprecedented crisis have been taken. Around Rs. 500crore have already been
spent for tackling water scarcity.
He said the State Government has as
part of decentralised planning decided to reserve 50 per cent of elected seats
in the District Planning Committees for woman and to strengthen the district
level plan, the State has proposed an allocation of Rs.5,200 crore in the
District Plan.
MGNREGA has led to higher wage rates in the rural areas
Women and unskilled labourers are the main beneficiaries of the higher wage rates of MGNREGA, which has been revised recently to protect workers against inflation. With effect from April 01, 2013, a maximum wage of Rs 214 has been fixed for Haryana and a minimum of Rs 135 for North Eastern States. Moreover, there is a definite positive impact on agricultural wages and wages in general in the rural areas, which remained stagnant for a long-long time. This has been established by a Government study and research by private bodies and individuals. The National Sample Survey Office's 66th round confirms that MGNREGA has reduced the traditional gender wage discrimination which was apparent in several States across the country. According to an analysis by the Paris School of Economics in 2011, MGNREGA also leads to an increase in private sector wages and has welfare benefits for non-participating households. The gains from the rise in wages are more for the poor and marginalised, including women. Similarly, an analysis by Jean Drèze, a noted social scientist observes that the pre-MGNREGA (2000–1 to 2005-6) growth rate of real agricultural wages was around 0.1 per cent per year for men and negative for women. After the implementation of MGNREGA (2005-6 to 2010-11), the growth rate for agricultural wages for men increased to 2.7 per cent per year and for women to 3.7 per cent per year.
Till 31st March 2013, more than 1408 crore person-days of employment have been generated, of which 47.48% are women. An average of five crore households provided with employment every year since 2008. Scheduled Castes and Scheduled Tribes account for 50% of the total person-days generated. Last year 30 new works included under MGNREGA like Watershed, Irrigation and Flood management works, Agricultural and Livestock related works, Fisheries, Rural Drinking water and Sanitation related works.
To reduce delay in payment of wages, Ministry of Rural Development has initiated Electronic Fund Management System (eFMS) in Karnataka, Orissa, Gujarat, Tripura and Rajasthan, for directly crediting wages into beneficiary accounts using Core Banking System. Efms will ensure capture of real time transactions, eliminate delays and leakages. Ministry is now working to implement Efms in identified 46 MGNREGA districts for Direct Benefit Transfer. Aadhaar enabled direct electronics crediting of accounts payments for workers in MGNREGA is being implemented in 51 districts, in its pilot phase.
The Mahatma Gandhi National Rural Employment Guarantee Act aims at enhancing the livelihood security of people in rural areas by guaranteeing 100 days of wage-employment in a financial year to a rural household whose adult members volunteer to do unskilled manual work. The Act came into force in February 2, 2006 and now is in operation in 632 districts in the country.
Till 31st March 2013, more than 1408 crore person-days of employment have been generated, of which 47.48% are women. An average of five crore households provided with employment every year since 2008. Scheduled Castes and Scheduled Tribes account for 50% of the total person-days generated. Last year 30 new works included under MGNREGA like Watershed, Irrigation and Flood management works, Agricultural and Livestock related works, Fisheries, Rural Drinking water and Sanitation related works.
To reduce delay in payment of wages, Ministry of Rural Development has initiated Electronic Fund Management System (eFMS) in Karnataka, Orissa, Gujarat, Tripura and Rajasthan, for directly crediting wages into beneficiary accounts using Core Banking System. Efms will ensure capture of real time transactions, eliminate delays and leakages. Ministry is now working to implement Efms in identified 46 MGNREGA districts for Direct Benefit Transfer. Aadhaar enabled direct electronics crediting of accounts payments for workers in MGNREGA is being implemented in 51 districts, in its pilot phase.
The Mahatma Gandhi National Rural Employment Guarantee Act aims at enhancing the livelihood security of people in rural areas by guaranteeing 100 days of wage-employment in a financial year to a rural household whose adult members volunteer to do unskilled manual work. The Act came into force in February 2, 2006 and now is in operation in 632 districts in the country.
GS writes to Secretary (Posts) i/c/w non-timely convening of DPCs for the promotion to PS Gr. ‘B’ cadre.
ALL INDIA ASSOCIATION OF INSPECTORS AND
ASSISTANT SUPERINTENDENTS, POSTS
CHQ Qtr. No. 12, P & T Colony, Khurshid Square,
Civil Lines, Delhi 110 054.
|
Suresh Kumar
Sharma
President
Senior Postmaster,
Jammu Head Post Office,
Jammu
Mobile : 08054964510
|
Vilas Ingale
General
Secretary
Superintendent (Stg.)
APSO Inland,
Mumbai 400099
Office: 022/26156662
Mobile : 09869417961
|
Santosh Kulkarni
Treasurer
ASP (Philately) o/o CPMG, Maharashtra Circle,
Mumbai 400001
Office :022/22623239
Mobile: 09833218109
|
No.
CHQ/IPASP/DPC/2012
dated 13/5/2013
To,
Ms. P. Gopinath,
Director General,
Department of Posts,
Dak Bhavan, Sansad
Marg,
New Delhi - 110 001.
Subject : After effects of non-timely convening of DPCs
for the promotion to PS Gr. ‘B’
cadre.
Ref.
: Dte. No. 9-23/2012-SPG dated 22/4/2013.
Respected Madam,
This
Association wishes to appreciate the Directorate’s move for conducting
supplementary DPC for the vacancy year 2012-13 but at the same time raises
concern for non-convening of same in the year 2012 for vacancy year 2011-2012.
Department usually holds supplementary DPC for the left out vacancies of a
given year, amongst the extended zone of consideration.
2. Unfortunately,
this could not happen in the year 2012 for the vacancy year 2011-2012 for the
reasons best known to those entrusted with this specific job. As a result, the
officers in the line of consideration of extended zone were deprived of their
legitimate rights and benefits i.e. promotion against the vacancy year
2011-2012. This has further led to losing away seniority of 23 senior most ASPs
by making way for the approved officers in LDCE 2012. In this way, great
injustices have been done to these senior officers and were discriminated
without their fault. Had the supplementary DPC convened in the year 2012 as was
being done every year, names of 23 senior most ASPs would have been approved
for Group “B” cadre against the vacancy year 2011- 2012 and would have
certainly positioned at their appropriate place in the seniority list.
3. Thus,
it is imperative to rectify the omission by revising the seniority of all those
affected 23 ASPs likely to had been considered and approved in Supplementary
DPC in 2012, by placing them above the officials approved in LDCE 2012 i.e.
K.Harikrishna Prasad of AP and also those who denied their elevations in
2011-12 or were not considered by DPC in 2011 being not fit i.e above Debabrata Bhattachertjee. The position
was earlier brought to the notice of directorate vide letter of even number dated
5-11-2012. (Copy enclosed).
4. Furthermore,
department is aware of the undergoing critical positions of circles due to shortage
of JTS/STS manpower, adversely effecting the implementations of many upcoming projects.
In Punjab Circle 80%, Haryana 50%, Maharashtra 75%, Gujrat 50% Group “A” post
are lying vacant and PS Group “B” officers are
officiating against these posts creating resultant vacancies in Group “B” and
imbalances thereof. Besides, impending
retirements are increasingly creating vacuum both in Group “A” and “B” cadre. At
the same time, promotees on promotion are being posted at far flung stations,
prompted them to refuse their bite, thereby widening/aggravating the shortage further.
5. This
Association is of the view that powers to downgrade temporarily Group ‘A’ post
to Group ‘B’ be delegated to Circles head and it would be in the fitness of
things, if HOC are directed to fill up these posts from Group B officers only till
availability of Group A officer and further action be taken to repatriate Gr. B
officers to their parent circles against the resultant vacancies. This would
also save the Department from the wrath of DoP&T in terms of intermittent
ad-hoc arrangements. In this way uniformity can be possibly maintained which is
presently lacking.
Hoping for a positive
response on both the above points at the earliest.
Yours sincerely,
sd/-
(Vilas Ingale)
General Secretary
Transfer/Allotment and Adhoc Promotion PS GR B
Vide Co memo No STA/6-2/2012/1dated at Mumbai the 13.05.2013 following transfer/ allotment orders are issued by the competent authority.
Part I (Transfer/Allotment to other
Circle)
In Pursuance
of Directorate order No 9-22/2013-SPG dated 18.04.2013 approval of the
competent authority is hereby conveyed for the following transfers/Postings in
Ps Gr B cadre
SL No
|
Name of the officer
|
Designation
|
Circle/Region/Unit to which
allotted/Posted
|
1
|
Shri S.Kumar
|
SRM Central Sorting Dn Mumbai
|
Tamilnadu/western Region
|
2
|
Shri S.Panchapakesan
|
Manager AMPC Mumbai
|
Tamilnadu/Central Region
|
The
competent authority has ordered the following Promotion/allotment in Ps Gr B on
temporary and ad-hoc basis in the pay band Rs 9300-34800 with Grade pay of Rs
4800/-( PB-2)with immediate effect :
SL.No
|
Name of the officer &designation
|
Allotment
|
Remarks
|
1
|
Shri P.M.Wakode ASP ( HQ) Nagpur City
Dn
|
Nagpur Region
|
Vice shri N.R. Pachbhai promoted in JTS Gr A
Cadre
|
2
|
Shri R.K.Bhagwat ASP Sub Dn Osmanabad
|
MM Region
|
Vice Shri S.Kumar SRM Central Stg Dn
repatriated to TN circle
|
3
|
Shri U.P.Dusane ASP Sub Dn Dhule
|
MM Region
|
Vice Shri S.Panchapakesan Manager AMPC
repatriated to TN Circle
|
4
|
Shri A.N.Sushir ASP North Dn Mumbai
|
Mumbai Region
|
Against vacant post of SR.PM Mumbai
Central HO
|
Square Communications wins creative mandate of India Post
The size of the business is pegged at Rs 5-10 crore.
 |
 |
Government postal agency India Post has empanelled Square Communications as its creative partner. The multi-agency pitch process began in early 2012 in Delhi. The agency will handle all above the line and below the line requirements of the overall brand (India Post) and its five product services - IMO (instant money order, EMO (electronic transmission of money order), speed post, postal life insurance and parcels - across India.
The business size is said to be in the range of Rs 5-10 crore.
In 2009, afaqs! had reported how India Post had given its creative and media mandate to Span Communications. Prior to that, the account was being serviced by Ogilvy, which helped in India Post's new branding makeover and created its new logo in 2008.
Navneet Kapoor, president and CEO, Square Communications, says the agency will conceptualise and create a complete 360 degree campaigns for the postal service. Besides, TV, radio and outdoor, the agency will handle digital requirements. In fact, the agency is in talks to create a postal app and a microsite for each of the products offered by India Post. "We are aiming to emphasis on the concept of India Post delivering values," he says.
While, the agency has suggested a branding activity at airports, there are also talks on intra-communication solution within the organisation. Out of its 1,55,015 post offices, only 25000 are in urban areas. In rural areas, there is a lack of communication among the staff, who don't have in-depth knowledge about the different services. So, we have suggested workshops in India Post's 22 circles in India," Kapoor explains. He also points out that a TV, print and radio campaign is expected to come out by June.
As for the branding challenges India Post might face, Kapoor states that while speed post and courier service is a challenge for the organisation, it has a huge spread and network across the country in terms of money order and parcels, especially in non-urban areas.
Square Communications is a Delhi-based creative agency and is empanelled with Indian Oil, NBCC, NHPC, NHAI, STC, NTC, Delhi Govt., Uttarakhand Tourism, Engineers India Ltd., ITDC, Niftem, DFCC.
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